Cases & Insights
That picture no longer reflects how many industries actually work.
In sectors shaped by global supply chains, technologies and innovation, companies rarely compete alone.
They compete as part of ecosystems of partners, suppliers and external capabilities.
The performance of the firm therefore depends not only on its internal strengths, but on the...
For a long time, companies believed that competitive advantage was created mainly inside the organization — through better products, better processes or better management.

